Today’s Pickup: Daseke names Chris Easter CEO

Daseke names CEO


After six months of searching, Daseke (NASDAQ: DSKE) didn’t need to go far to find its new CEO, naming Chris Easter, the acting CEO, to the position permanently. Easter took over on an interim basis following the abrupt retirement of founder Don Daseke in August.

The board of directors made the
decision Friday.

“Chris’ deep industry knowledge and
leadership skills have been apparent to everyone at Daseke since he joined us
as COO in January of 2019,” Brian Bonner, executive chairman, said. “However,
his outstanding performance as our interim CEO since August of last year
clearly set him apart from the other candidates we reviewed. Over the last six
months, Chris acted with a clear sense of urgency to implement immediate change
and transformation by significantly accelerating and expanding his previously
announced operational and cost initiatives.”

Easter joined Daseke as chief
operating officer in January 2019. His background includes more than 30 years
of operational leadership serving in key transportation and logistics roles
with the U.S. Army, Walmart and Schneider National. From 2012 to 2017, he
served as CEO of Keen Transport, a specialized transportation, warehouse and
logistics company focused on serving the industrial equipment market. 

In November, Easter expanded on his vision for Daseke in an exclusive interview with FreightWaves.

“So much of the immediate actions
we are taking are so fundamental and so clear and obvious that I don’t know if
it mattered who is sitting in the [CEO] chair,” he said at the time. “I take
the title seriously, and the fact that it is interim [just means] it is a
period of time. Myself and my team are working to get these clear things done.
I don’t see that limiting us.”

Easter did not provide a timeline
for when the transformation would be complete but did say that acquisitions –
the thing Daseke is most known for – are on hold.

“Our focus is absolutely on the
transformation,” he said. “For any serious contemplation of acquisitions, you
want to have a really well-run operation before you embark on that path, and
that is where our focus is right now.”

Bonner acknowledged Easter’s
leadership during this time of transition.

“He … created a new leadership
structure to better leverage the talent at our operating units and rallied our
team around our new operational/cost goals, which allowed us to deliver strong
financial performance in the face of soft market conditions. Most importantly,
he’s pulled our organization together through a time of great change and
developed a sense of passion and pride in our employee base that will help
Daseke grow and thrive in the future,” he said. “He’s the right person to lead
this organization and we all look forward to seeing him and our industry-leading
team drive long-term value for all of our stakeholders.”

Easter thanked the board for the
opportunity to lead Daseke moving forward.

“I am honored by the board’s
decision to appoint me as CEO of Daseke,” he said in a statement. “The board
has been very engaged and supportive of our management team’s work during the
short six months since we launched our transformation plans. I am very
fortunate to work alongside a team of leaders who are the best operators in our
industry. These seasoned leaders are not only fantastic operators but they have
successfully built and grown businesses. As we look forward, we believe it is
critically important to keep this work simple and execute aggressively. We will
continue to act with a sense of urgency and make the necessary changes to drive
immediate and sustainable value for our customers, shareholders and other
stakeholders. We are just getting started.”

Did you know?

Since the Drug & Alcohol
Clearinghouse went live on Jan. 6, more than 3,000 positive tests have been
recorded, an average of over 100 per day, according to Jeremy Reymer, CEO of


“It’s been very rewarding. It is my
belief that the future of Daseke is stronger than ever. It’s exciting and I
think we’ve got a team that is highly energized and excited to move forward.”

— Chris Easter, former interim CEO and newly named CEO of Daseke, on the future of the company in an interview with FreightWaves in November

In other news:

Data has value but how is it being used?

Trucking fleets are quickly learning that their data has significant value, but questions remain about who owns it and how it is being used. (Fleet Equipment)

Truck driver battles climate change politics

A truck driver in Oregon explains why cap-and-trade policies in the state could put an end to his career. (Portland Tribune)

Florida-based firm specializes in Valentine’s Day logistics

Prime Group, based in Doral, Florida, has the inside track on Valentine’s Day, specializing in the logistics of transporting flowers. (Doral Tribune)

FedEx stock bumps up on efficiency plan

FedEx’s stock price jumped on Friday following the announcement of a new efficiency plan to consolidate deliveries. (Bloomberg)

Chinese truck capacity at a premium

As factories in China begin to reopen, truck capacity is at a premium and could drive up prices, experts say. (The Loadstar)

Final thoughts

When Chris Easter took over as
interim CEO of Daseke in 2019, the company was in a state of transition. Known
for its acquisition strategy, Daseke had grown to more than 16 operating
companies, many of which continued to operate as separate entities. Easter told
FreightWaves the company would focus on driving more operational efficiency and
combining some functions where it made sense. The approach was met with
enthusiasm by investors. “The Daseke story has gone from one of a high-risk
roll-up that was poorly managed to an operational turnaround with some
integration of companies and functions ahead,” wrote a Stifel research note
released on Nov. 21. “While it’s too early to tell how well this team will
execute, we applaud the company’s ‘cleaning house’ to signal their seriousness
of becoming better.”

Easter was named permanent CEO on
Friday, and it is clear the investment community will be watching closely.

Hammer down, everyone!