FreightWaves LIVE demo day presenters: Third edition

FreightWaves LIVE Atlanta, scheduled for early next month, has gone completely virtual due to the current coronavirus crisis. FreightWaves LIVE @ HOME will still feature the rapid fire demonstrations that FreightWaves events are known for, giving companies across the industry a chance to showcase their most innovative products in a fast and fun environment. 

Demonstrations at previous FreightWaves events have included blockchain-based logistics platforms, software that integrates directly onto trucks, artificial intelligence (AI) solutions and payment integrations. The innovations keep on coming, and so do the advancements as the industry’s tech continues to evolve and mature. 

Seven companies that have signed up to demo their products in May are profiled below in a randomized fashion. Several other companies were profiled in February and earlier this month.


Front is the inbox built for modern logistics and transportation teams. Front replaces a company’s email, turning it into a flexible platform that can organize communication, give context for decisions and take action faster–no matter where someone is working from. More than 5,000 businesses use Front to manage distribution lists and group email, reduce email overload and deliver an outstanding customer experience. 

Front will be demonstrating their namesake product during the event. Every missed email is a missed opportunity and potential revenue lost. With Front, companies can organize, track and optimize customer communications as a team in one place so no message ever slips through the cracks again. Front has reinvented email from the ground up — bringing an outdated, siloed technology into the 21st century with business and collaboration in mind. Countless logistics and transportation businesses rely on Front to take their companies to the next level, transforming their ability to both serve customers and grow.

Founded in 2013, Front has raised $138 million from Sequoia, Y Combinator, the leaders of Zoom, Atlassian, Okta and others. Front is headquartered in San Francisco, California, with offices in Paris, France and Phoenix, Arizona.


Hubtek is a premiere workforce optimization company in the logistics industry, specializing in process automation, staff augmentation and training resources for transportation professionals. Headquartered in Miami, Florida, with offices in Portland, Oregon; St. Louis, Missouri and Medellin, Colombia, Hubtek utilizes the most innovative technology to automate processes and workflows, freeing up employees to focus on high-leverage, revenue-generating activities.  Through its co-management satellite office model, logistics companies are able to incorporate the highly educated, bilingual talent pool in Colombia for any position within their organization.  

With nearly four decades in the logistics industry, Hubtek’s leadership has created professional development resources to assess, train and educate transportation professionals to maximize their potential. Joel McGinley, managing director, and Trey Griggs, global director of sales, will be presenting about robotic process automation (RPA) at FreightWaves LIVE @ HOME.

McGinley has been an industry leader for 38 years, holding executive positions at DAT Solutions, and TransStrategy Partners before founding Hubtek in 2019.  Griggs had a decade of experience in transportation technology sales and leadership, including load boards, rating solutions, onboarding tools, carrier monitoring solutions, TMS systems and tracking solutions before joining Hubtek in January.

Redwood Logistics

Redwood Logistics is a leading logistics platform company with a diverse solutions portfolio, including digital freight brokerage, flexible freight management and innovative platform services that simplify the integration of disparate supply chain technology. Redwood connects its diverse roster of customers to the power of supply chain management, technology and the industry’s brightest minds.

The company will demonstrate RedwoodConnect 2.0. The product is a proprietary integration platform that has plug and play capability, allowing businesses to build their own data supply chains to streamline operations, leverage data, create smoother workflows and seamlessly assimilate all disparate logistics technology investments in a single platform.

For nearly 25 years, has been a trusted partner for carriers and brokers in the spot market, giving them tools to be successful and efficient through the entire freight lifecycle. As the internet’s largest neutral freight marketplace, provides the scale of quality loads and trucks to give customers the freedom to build lasting relationships and grow their business. Whether on the road or in the office, is a source of products and solutions for the entire freight lifecycle. will demonstrate intelligent freight matching, which has never been a greater reality than it is today. With the introduction of Book It Now, the first-ever technology that lets preferred carriers book your loads instantly, in real-time, has streamlined the process for everyone involved. The company is using industry-leading innovations and data to pair customers’ preferred carriers with the loads they want, in the times and lanes customers need filled–all with less effort and greater security. The future of freight is now.

Level One Technologies

Level One Technologies develops highly customized web applications for members of the transportation industry. For over 15 years, Level One has helped companies of all sizes take control of their data to achieve more accurate and efficient back office processes.

The company is presenting Epay Manager, which helps brokers take control of their data and processes, to become more trusted and reliable business partners with their carriers and customers. To accomplish this, Epay combines a broker’s data with customized workflows to proactively create, manage and pay electronic invoices to carriers.

Experience has shown that by efficiently managing a broker’s carrier payments and customer billings, a broker’s back office can be turned into a profit center. Find out how Epay Manager can help companies take control of data and workflow to improve customer and carrier relationships.

Platform Science

Platform Science is an Internet of Things (IoT) technology company that empowers enterprise fleets to take control of their technology on one user-friendly platform. Founded in 2014, Platform Science makes it easy to develop, deploy and manage mobile devices and applications on commercial vehicles, a process previously defined by fragmented architectures and proprietary protocols. The platform offers flexibility and delivers an unlimited canvas to fleets and developers seeking to innovate and create new solutions as customers’ needs, businesses and industries evolve.

The Platform Science solution is a connected vehicle ecosystem–an open, extensible platform architected to support the scale and functionality of enterprise fleets. In previous Freightwaves demos, attendees were shown the extreme flexibility and openness of the platform. From using and configuring apps to directly building their own apps on the platform, fleets were given these building blocks to empower their drivers. This time, Platform Science will demonstrate how fleets can now use the platform to unlock the power of their telematics, software and connectivity services in a totally new and unseen way, designed to get them running from day one.

Pilot Flying J

Pilot Company is a growth company focused on innovative solutions across its retail, energy and logistics operations. The company’s vast network of more than 900 retail and fueling locations provide travelers with convenient stops that offer a variety of amenities and products to make road travel easier. The Pilot Flying J travel center network includes locations in 44 states and six Canadian provinces with more than 630 restaurants and 35 Truck Care service centers. The One9 Fuel Network connects smaller fleets and professional drivers to the services they need at a variety of fueling locations. 

Headquartered in Knoxville, Tennessee, the company employs more than 28,000 people. CEO Jimmy Haslam has embraced technology and moved Pilot Flying J in new directions, leading the company’s growth from 1.1 billion fuel gallons sold in 1996 to more than 7 billion sold annually today. Pilot Flying J serves more than 1.6 million guests a day and is committed to connecting people and places with comfort, care and a smile at every stop.

The company is presenting the Pilot Flying J app. The app  is designed to save customers time and money, helping them get the most out of their journey on the road. Named Best Retail Mobile Application and Best Transportation Mobile Application by Mobile Web Awards in 2019, the app delivers on major utility for all Pilot Flying J guests–professional drivers, auto drivers and RVers. Key features include an onsite mode where guests can immediately access app exclusive offers, reserve showers, book parking spaces and mobile fuel with a click of a button. An automatic offsite mode takes over when the app recognizes a user is not on location, and features focused on route planning and finding a location come to the forefront.

Drivers can unlock more value in the app and earn up to four points per gallon in the Push4Points promotion. The company just premiered the Push4Points rewards program for America’s professional truck drivers who are pushing their loads more than ever in order to keep America moving.