Career Tracks:, Southeastern Freight and Eimskip

Freight-matching marketplace announced that Brad Bedoe has joined the company as chief marketing officer.

The newly created position will direct marketing functions across various disciplines, including demand generation, go-to-market strategy, industry/segment marketing, and brand and product marketing.

Bedoe previously was the CMO for Verizon Connect. Prior to that, he was the vice president of segment marketing for Fleetmatics. While at Fleetmatics, Bedoe helped scale the company from $45 million to $350 million and execute a public offering that eventually led to the company being acquired by Verizon Telematics in 2016 for $2.5 billion. CEO Paris Cole said Bedoe’s “extensive marketing and industry experience will play a critical role as we grow our marketing efforts and prepare for our next phase of growth.”, the largest neutral freight-matching marketplace in North America, is headquartered in New Plymouth, Idaho. It has more than 450 employees and seven locations across the United States and Canada.

Southeastern Freight Lines

Regional less-than-truckload services provider Southeastern Freight Lines has promoted Ryan Moore to service center manager in Sherman, Texas.

Southeastern Freight promoted Ryan Moore.

Moore has more than 12 years of experience at Southeastern, starting his career at the Atlanta service center as a part-time freight handler. He most recently was the assistant service center manager in Atlanta.

Jim Jones, regional vice president of operations for the Lexington, South Carolina-based company, said Moore “has been a great asset to the team in Atlanta, leading both culture and quality of service, and we look forward to the leadership he will provide in Sherman.”


Icelandic shipping company Eimskip announced that Edda Rut Björnsdóttir, who has served as the head of marketing and communications for the past year, will take on the role of executive vice president of an integrated human resources, marketing and communications division. 

Elín Hjálmsdóttir, who has served as executive vice president of human resources, is resigning from the company.

Eimskip said last week it was reducing its staff by 73 full-time employees as part of streamlining measures and because of economic uncertainty due to the COVID-19 pandemic. CEO Vilhelm Már Þorsteinsson also is taking a 10% pay cut.

“Despite these unprecedented times, Eimskip’s logistics chain is working, our vessels are sailing, our trucks are driving and our ports of call are open,” Þorsteinsson said. “We are very conscious of Eimskip’s role as an important infrastructure company in the North Atlantic and we will continue to provide excellent service to our customers.”

Eimskip has 56 offices in 19 countries and operates 17 vessels.